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【職位描述】
Business Context and Main Purpose of the Job
o The key job role is to lead Innovation Appraisal and BKS program. This includes:
o Responsible for product performance evaluation based on deep consumer and technical insight
o Generate and support appealing claims based with robust methodology development
o Responsible for Home Care Product Knowledge based selling (KBS) or science communication. Generate technology-based product story and demos to demonstrate product superiority.
o Interaction in a multi-disciplinary business environment, providing a critical link between the business, particularly the R&D team, and external authorities
Main Accountabilities
Consumer Insight:
?Gain consumer insight for innovation project, margin improvement project. Identify consumer needs for product and package development
?Understand market trends, needs and competitor moves.
?Screen product prototypes through modelling, testing
?Validate product options, gain consumer evidence for new product development
Claim:
?Develop novel methodologies or revises existing methods to support claims.
?Generate attractive claims based on both consumer and technical insights
?Translate claims into demonstrations that are consumer relevant and drive innovation understanding with consumer, customers, PR/Adv agencies.
?Monitor competitor claim trend monitor
?Lead claim workshop and claim roadmap
Appraisal:
?Support prototype screening via appraisal methods
?Build appraisal capability
?Independently plans and executes several short-term tasks in parallel.
?Plans and executives technical and experimental tests with experts or monitor the test being done by other functions.
?Evaluates and summarizes data independently.
?Interprets unexpected results/observations and recommends next steps.
?Monitor competitor formulation trend and summarize the data independently
Demo:
?Develop compelling demo to support innovation product
?Lead demo committee to feed business needs.
?Generate technical selling stories and present in a engaging way
Critical success Factors for the Job
Key Skills
?Be creative.
?Skilful on appraisal and chemical test
?Be sensitive on claims and know how to avoid risk while not weaken claims too much.
?Good bias for action, brings a sense of urgency to getting things done, focus on results, drives simplification for processRelevant Experience
?Education ideally master’s degree in chemistry, nutrition science, sensory science, biology science, any of the Physical Sciences.
?1-3 years’ experience and substantial track record in a Category R&D function
?Experience in claims / clinical- Project Management experience will be preferred
?Basic understanding of legal marketing law and product regulations regionally or globally
【任職要求】
Same as above.