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About Us We’re launching a wholly owned subsidiary to explore, pilot and scale digital-asset and tokenization use cases—particularly for cross-border payments, real-world asset tokenization and on-chain programmatic finance. Our goal is to position the company at the forefront of digital-asset innovation across APAC and beyond. Role Summary Reporting directly to the executive leadership, you will immediately formulate and drive our digital-asset strategy and programs. You’ll identify high-impact opportunities in tokenized assets and programmatic finance, build robust business cases, design the organizational structure, then recruit and lead a cross-functional team to deliver pilots and full-scale deployments. Key Responsibilities ? Strategic Leadership o Define and champion our overall digital-asset and tokenization roadmap to the Executive Committee. o Architect the organizational model: recruit, mentor and manage a multi-disciplinary team (product, engineering, compliance, etc.). ? Community & Ecosystem Engagement o Represent the company in digital-asset and DeFi forums, regulatory roundtables and industry consortia. o Identify partnership, pilot and M&A opportunities across APAC. ? Opportunity Assessment & Business Cases o Conduct market, competitor and on-chain analytics to uncover high-ROI use cases (e.g., programmable cross-border rails, tokenized trade finance). o Develop concise proposals with financial models, risk/regulatory assessments and go-to-market plans. ? Token Economics & Treasury o Design token frameworks, reserve management approaches and issuance models. o Collaborate with Treasury and Compliance to establish appropriate collateralization, attestation and KYC/AML safeguards. ? Program Delivery & Governance o Secure cross-functional alignment (Legal, Finance, IT, Operations). o Craft program roadmaps, oversee proofs-of-concept, then transition successful pilots into live offerings. ? Product Positioning & Messaging o Define and articulate product positioning, value propositions and messaging that resonate with target audiences. o Plan and execute launch strategies—including marketing campaigns and sales enablement materials—to ensure consistent messaging across channels. ? Measurement & Reporting o Establish and track KPIs (e.g., settlement speed, cost efficiency, TVL, user adoption) and report progress quarterly to the Executive Committee. Required Qualifications ? 7+ years in digital-asset strategy, product management or business development, ideally at a crypto exchange, fintech or tokenization platform. ? Deep understanding of token mechanics, DeFi protocols and industry standards. ? Proven executive-level communication: board presentations, regulatory engagement and leadership in industry working groups. ? Strong financial-analytical skills: P&L modeling, capital-efficiency analysis and reserve management. ? Demonstrated success building teams from the ground up and delivering complex, cross-border pilots. Nice-to-Have ? Experience with central bank digital currency pilots or advisory roles. ? Established network within APAC regulatory bodies (MAS, SFC, HKMA). ? Technical fluency with smart contracts (e.g., ERC-20/CW-20), oracles and bridge infrastructure. ? Fluency in English and Mandarin for effective regional collaboration. Base HK.