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更新于 6月12日

海外商業(yè)化負(fù)責(zé)人

3-6萬
  • 北京朝陽區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招1人

職位描述

商業(yè)化海外工具
核心職責(zé)?? ??1. 商業(yè)化戰(zhàn)略制定?? 分析海外市場(如用戶付費(fèi)習(xí)慣、競品定價(jià)、行業(yè)趨勢),制定差異化的商業(yè)化策略; 平衡用戶增長與ARPU(每用戶平均收入)優(yōu)化。探索創(chuàng)新變現(xiàn)模式 ??2. 收入增長與渠道管理?? 制定海外GTM(Go-To-Market)策略,推動(dòng)產(chǎn)品在目標(biāo)市場的規(guī)?;鲩L。 管理關(guān)鍵商業(yè)化渠道;優(yōu)化付費(fèi)轉(zhuǎn)化漏斗(注冊(cè)→試用→付費(fèi)),提升LTV(用戶生命周期價(jià)值)。 ??3. 數(shù)據(jù)驅(qū)動(dòng)決策?? 監(jiān)控核心商業(yè)化指標(biāo),定期輸出分析報(bào)告。 通過A/B測試優(yōu)化定價(jià)頁、訂閱計(jì)劃、促銷策略,提升付費(fèi)轉(zhuǎn)化率。 建立數(shù)據(jù)看板,為管理層提供商業(yè)化進(jìn)展的透明化洞察。 ??4. 跨團(tuán)隊(duì)協(xié)作?? 聯(lián)動(dòng)產(chǎn)品團(tuán)隊(duì),推動(dòng)商業(yè)化功能落地(如多貨幣支付、企業(yè)賬單管理)。 協(xié)同市場團(tuán)隊(duì),設(shè)計(jì)本地化營銷策略(如促銷活動(dòng)、定價(jià)錨點(diǎn))。 支持銷售團(tuán)隊(duì),提供商業(yè)化工具(如報(bào)價(jià)模板、ROI計(jì)算器)。 ?? 要求?? ??經(jīng)驗(yàn)??:5年以上海外商業(yè)化經(jīng)驗(yàn) ??行業(yè)背景??:熟悉目標(biāo)市場 對(duì)海外用戶付費(fèi)心理有深刻洞察,能平衡“增長”與“盈利”。 適應(yīng)快節(jié)奏,能制定可落地的商業(yè)化策略。 有0→1海外商業(yè)化成功案例。

工作地點(diǎn)

北京朝陽區(qū)來廣營

職位發(fā)布者

Sophie/資深獵頭顧問

立即溝通
公司LogoFIRST POINT GROUP LIMITED
From regional offices in Dubai, Hong Kong, Dallas and Mexico City, and our Head Office in London, First Point Group recruits engineers for the global telecoms market across five geographical areas: Europe& Africa, Middle East, Asia, North America and Latin America.Because we supply you with the expert resources you need, when and where you need them– and manage the process quickly and efficiently– you’re able to respond more rapidly and effectively to the challenges and opportunities of the global telecoms industry.First Point works mainly in emerging mobile and data technologies, providing contract resources, permanent placements and managed solutions for every aspect of telecoms engineering, from network design and implementation through to managed services.Whether you’re looking for contract, permanent or managed solutions, working with First Point gives you the best of both worlds: a friendly, professional local contact, who knows your company and industry inside out and understands the region’s social, political and business conditions, and the support of a dedicated, experienced global telecoms recruitment team with access to a worldwide network of the best candidates, all underpinned by seamlessly efficient back office systems.
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