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職位名稱：高級市場營銷經(jīng)理（兼職）
工作地點：遠程
匯報對象：CEO
工作時長：每周約10-20小時
核心使命：制定并執(zhí)行可擴展的營銷戰(zhàn)略，以推動合格的潛在客戶生成，并加強在目標國際市場（美國、以色列、阿根廷）的品牌影響力。
關鍵職責：
1. 市場戰(zhàn)略：針對美國、以色列和阿根廷市場的需求，制定總體營銷和業(yè)務發(fā)展戰(zhàn)略；
2. 潛在客戶開發(fā)：實施內向和外向策略（例如內容營銷、貿易展覽、數(shù)字廣告）以生成高質量的采購潛在客戶；
3. 品牌傳播：定義公司的獨特價值主張（UVP），并確保所有渠道的品牌一致性和專業(yè)性；
4. 銷售支持：創(chuàng)建具有高影響力的營銷材料（演示文稿、案例研究、網(wǎng)站內容）以支持銷售/所有權團隊完成交易；
5. 績效跟蹤：分析營銷活動績效和投資回報率（ROI），以持續(xù)優(yōu)化支出和重點。
KPI：合格潛在客戶（MQL）數(shù)量；網(wǎng)站流量和轉化率；營銷投資回報率（ROI）和每潛在客戶成本（CPL）。
任職要求：7年以上營銷或業(yè)務開發(fā)經(jīng)驗，最好是B2B、采購或制造服務領域；證明在為西方市場制定營銷策略方面取得成功；對數(shù)字營銷工具和分析有深入了解；英語流利是強制要求。
Job Title: Senior Marketing Manager (Part-Time)
Location: Remote
Reporting To: CEO
Commitment: Approx. 10-20 hours per week
Core Mission: To define and execute a scalable marketing strategy that drives qualified lead generation and strengthens brand presence in target international markets (US, Israel, Argentina).
Key Responsibilities:
1. Market Strategy: Develop the overarching marketing and business development strategy tailored to the needs of the US, Israeli, and Argentinian markets;
2. Lead Generation: Implement inbound and outbound strategies (e.g., content marketing, trade shows, digital advertising) to generate high-quality sourcing leads;
3. Brand Communication: Define the company’s unique value proposition (UVP) and ensure consistent, professional branding across all channels;
4. Sales Support: Create high-impact marketing materials (presentations, case studies, website content) to support the sales/ownership team in closing deals;
5. Performance Tracking: Analyze marketing campaign performance and ROI to continuously optimize spending and focus.
Key Performance Indicators (KPIs): Number of Qualified Leads Generated (MQLs); Website traffic and conversion rates; Marketing ROI and cost per lead (CPL).
Qualifications: 7+ years of Marketing or Business Development experience, ideally in B2B, sourcing, or manufacturing services; Demonstrated success in developing marketing strategies for Western markets; Strong understanding of digital marketing tools and analytics; Fluent English is mandatory.