崗位職責(zé) Key Responsibilities:
? 負(fù)責(zé)海外電商平臺以及海外社媒平臺的平面視覺,Amazon、Shopify、Instagram,Tiktok等平臺的視覺內(nèi)容設(shè)計
(Design visual content for Amazon, Shopify, Instagram, Tiktok, etc.)
? 了解品牌理念,制作符合平臺以及品牌調(diào)性的頁面設(shè)計,包括Amazon品牌店頁面、Shopify官網(wǎng)頁面、Tiktok shop活動頁策劃等
(Create platform-adapted layouts including homepages, product pages, Tiktok shop,campaign visuals)
? 獨(dú)立完成Amazon 、Tiktok shop、獨(dú)立站主圖、A+頁面設(shè)計、廣告海報、模塊拆解與視覺優(yōu)化,有邏輯的進(jìn)行l(wèi)isting頁面的構(gòu)圖設(shè)計
(Independently design and optimize Amazon A+ Tiktok shop Shopify content)
? 負(fù)責(zé)電商渠道的產(chǎn)品使用說明書以及售后卡設(shè)計等
? 與社媒、運(yùn)營團(tuán)隊(duì)緊密協(xié)作,輸出符合用戶轉(zhuǎn)化路徑的視覺內(nèi)容
(Work closely with social media and operations teams to align visual content with user conversion goals)
任職要求 Requirements:
? 有跨境電商(特別是亞馬遜/獨(dú)立站)視覺設(shè)計經(jīng)驗(yàn)
(Experience in cross-border e-commerce visual design is essential)
? 熟悉海外電商平臺的視覺規(guī)則與設(shè)計風(fēng)格,有良好的審美能力和創(chuàng)新思維
(Familiarity with visual standards of overseas e-commerce platforms)
? 會使用Midjourney、Canva、Figma等AI或線上協(xié)作工具優(yōu)先
(Experience with Midjourney, Canva, Figma or similar tools is a plus)
? 英文基本溝通能力,能理解產(chǎn)品定位與海外用戶偏好
(Basic English communication skills to understand brand positioning and user insights)
? 有極強(qiáng)的執(zhí)行力與頁面美感,對轉(zhuǎn)化邏輯有敏感度
(Strong execution skills and aesthetic sense with an understanding of visual conversion logic)
? 有較強(qiáng)的責(zé)任心與執(zhí)行力,有較強(qiáng)的團(tuán)隊(duì)意識力,關(guān)注長期品牌主義
(作品集需要包含電商相關(guān)案例,如品牌店頁面,詳情頁,廣告圖片等)