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Responsibilities 1. Build and establish a skincare brand from scratch; 2. The overall operation of the new brand, the formulation of overall marketing and promotion plans, as well as the implementation of marketing plans; 3. Build the overall framework of the brand, establish brand awareness, and formulate a brand communication plan; 4. Integrate online and offline marketing activities, etc. Qualifications: 1. Have experience in building a successful brand from scratch (cosmetics/skin care products/health supplements/fast-moving consumer goods); 2. Have the ability and experience to be fully responsible for brand operation and marketing; 3. Familiar with the US market and responsible for its development and expansion; 4. Fluent in English, familiar with the situation and consumption habits of the US market.